Monday, November 5, 2007

THE VIEW FROM MY SEAT: Via Audio Live at the Lion’s Den in New York

Via Audio are my new favorite cause. I want to help the whole world learn their name,
learn their tunes, and learn to love them the way I do. Alas, I doubt my modest blog has
quite that kind of reach... But CMJ sure does. In fact, that's exactly what CMJ is all
about: Taking the unknown, unsigned, or otherwise undiscovered and elevating them to
the forefront of crowd consiousness. A showcase at CMJ gets 'em where it counts -- a
packed audience full of future fans in the making, and music industry influencers.

Via Audio @ Lion's Den CMJ Showcase 10/17/07

After months of near misses, I finally had my shot at seeing the one local Brooklyn band I
wanted to catch above any other at CMJ. With a slot just before the Meat Puppets, the
Lion's Den sported a packed house for Via Audio that 10/17 evening. They're a little
unpolished, a bit sloppy, and even over-excited at times. But with some time to grow,
their live performance will catch up with their songwriting.

Via Audio @ Lion's Den CMJ Showcase 10/17/07

That songwriting is downright formidable at its highest points, as you can plainly hear
on their debut album, Say Anything. These kids think in pop confections whose melodic
simplicity is beautiful... and catchy as hell.  Each one of them has a point of view. Each
one a marked style, presence and personality onstage. Give them a listen and you'll pick
up on hints of both of Montreal's whimsical pop tunesmithing, and delivery akin to Mates
of State (who also played that evening across town at Avalon).

Take in some of this footage, and you'll hear the roots of something special in the making.
With an ever-broadening fan base, much of which is thanks to their CMJ face time,
they're sure to clock more time onstage. I'm looking forward to watching their live show
mature in front of my very eyes. Join me, and when they explode, we can all say we
knew them when.

Seeing the as-yet undiscovered hit the radar for the first time. Isn't that exactly the point of CMJ?

--See Photos: Via Audio @ the Lion's Den
--Watch Video: Via Audio @ the Lion's Den
--Hear Tunes: Via Audio's MySpace
--See Them Live: Find Tour Dates

Via Audio @ Lion'sDen CMJ Showcase 10/17/07     Via Audio @ Lion's Den CMJ Showcase 10/17/07   

1 comment:

valeriess7 said...

You are so cool. I saw members on discussed this on the forum before. It's my first time to see you all here. LOL